It is a composable decision intelligence platform designed to transform go-to-market (GTM) operations by simplifying data chaos, connecting signals and teams, and unlocking sustainable growth.
It is a composable decision intelligence platform designed to transform go-to-market (GTM) operations by simplifying data chaos, connecting signals and teams, and unlocking sustainable growth. The platform leverages Agentic AI to optimize marketing and revenue strategies, eliminating the need for copilots, point solutions, or bloated martech stacks. It is tailored for industries such as B2B SaaS, eCommerce & Retail, CPG, Healthcare & Pharma, and ScaleUp businesses, enabling them to make data-driven decisions with precision and efficiency.
The platform empowers marketing and GTM teams by enriching and activating customer data, reducing customer acquisition costs (CAC), increasing customer lifetime value (LTV), and optimizing tech stacks without requiring extensive resources or complex setups. It combines customer data science, Agentic AI, and human expertise to deliver actionable insights, automate workflows, and drive strategies through its GTM Decision Intelligence capabilities. Key features include analytics and attribution, account-based marketing (ABM), AI lookalike audiences, and universal match & monitor, all designed to improve multi-touch attribution, customer journey optimization, and audience targeting.
With over 200 integrations, the platform seamlessly connects with existing tools and workflows, enabling users to activate intelligence and launch apps in their preferred environments. It also offers a library of GTM Agentic Plays and playbooks, allowing teams to automate tasks, generate Ideal Customer Profiles (ICP), and track buyer behavior while maintaining privacy and compliance with GDPR and CCPA. The platform is SOC 2 Type 2 and SOC 3 certified, ensuring robust data security and trust.
By providing real-time decision intelligence, the platform helps businesses improve customer acquisition, boost retention, and personalize customer journeys. It is trusted by leading enterprises, delivering measurable results such as 40% higher return on ad spend (ROAS), 3x lower CAC, and 25x ROI. Headquartered in San Francisco, CA, and Cambridge, MA, the platform is designed to help businesses achieve GTM and marketing excellence through precision, automation, and data-driven insights.
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